Here are some stats about email marketing from E-commerce Times:
Whilst this is American research the same is happening now in the UK and with the Government’s renewed commitment to the Digital Age in the UK this is only going to increase (see below). Now is the time to implement this in your business and get ahead of your competition.
Whilst the U.S. has a large Internet population, 79 percent of all Web users are now outside the U.S.!!
Also Seventy-nine percent of consumers have signed up to receive e-mail at least from one company, according to Forrester Research, and two out of three people surveyed said they read e-mail every day of the week.