Having worked with thousands of businesses, I have found two primary reasons that prevent most business owners and executives from fully capitalizing on Internet technologies such as e-mail marketing:
- They’re busy running their business so they lack the time to learn new marketing strategies.
- They lack the internal technical resources and expertise to get the job done.
Sound familiar? Although there’s no shortage of do-it-yourself e-mail marketing applications, most business owners don’t lack vision or desire but simply the time and expertise. Running an effective e-mail marketing program requires building (or acquiring) a target e-mail list, designing compelling and visually stimulating e-mail content, managing the e-mail campaign and properly analyzing the results. If you want to learn more, check it out here!