It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.
What the Data Shows
While most people still use a variety of different methods to find a local business, the study found what people seem to prefer as their first choice for doing so:
- Search Engines (31%)
- Print Yellow Pages or White Pages (30%)
- Internet Yellow Pages Sites (19%)
- Local Search Sites (11%)