Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.
Non-Mobile Ready = Non-Customer Friendly
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
- 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience
- 36% of respondents say a non-mobile-friendly site wastes users’ time
- 67% of users are more likely to purchase if the site is mobile friendly
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