According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.
A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimization services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensure your business dominates “locally”?
The ‘Problem’ with Your SEO Approach
Indeed, optimizing your online presence is a necessity. Some 90% use search engines such as Google to look for products and services. If you do not appear on search results, even your neighbors might not purchase from your shop, and it’s because you are “invisible” on Google. So, business owners employ agencies and professionals to conduct SEO or search engine optimization for their website. That IS the solution. Ironically, that is also the problem: Business owners tend to focus all their attention on SEO, and nothing more.
Read more how to have higher ranking, more search results here!